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Brand guidelines

Generate editable guidelines in ten styles, from a one-page brand board to a 56-page guide.

On this page

Pick a style and length

Open Guidelines and choose a depth above the styles: One page, Essentials (13 pages), Standard (32 pages) or Complete (56 pages). Then pick one of ten styles. Previews use your logo, colours and fonts.

One-page boards are laid out by each style in its own way: a bento grid, a brand-colour header band or a centred editorial sheet.

Choose the sections

Include any of Introduction, Logo, Colour, Typography, Imagery, Layout, Applications and Resources. The contents page lists them with page numbers.

  • Colour pages show HEX, RGB and your approved CMYK values.
  • Minimum sizes are given for print and digital, per logo role.
  • A colour contrast page reports WCAG ratios for every pair in the palette.

Generate and review

Guidelines are generated as their own Illustrator document, every page editable. Clear prompts mark anything the client still needs to approve.

After editing brand assets, switch to the generated guide and choose Apply changes to update it.

Which plans include it

Brand guidelines is included in Pro and Studio, or add it to Essentials for $6 a month ($60 a year).